In just over six hours, Facebook will begin permitting its users to obtain "vanity" URLs for their Facebook profiles. According to the popular social networking site,
"The one place [on Facebook] where your identity wasn't reflected was in the Web address for your profile or the Facebook Pages you administer. The URL was just a randomly assigned number like "id=592952074." That soon will change. We're planning to offer Facebook usernames to make it easier for people to find and connect with you. When your friends, family members or co-workers visit your profile or Pages on Facebook, they will be able to enter your username as part of the URL in their browser. This way people will have an easy-to-remember way to find you."
Facebook will begin permitting its users to obtain these new vanity URLs at 12:01 a.m. tomorrow.
According to PC World, "[v]anity URLs are becoming an important part of one's online social life, as it makes it easier for others to find you by just typing your name after the service's URL (i.e. http://www.twitter.com/pcworld)." Twitter and LinkedIn have always offered plain-language user names and its become something that social networkers now expect.
Despite the ubiquity of vanity URLs, Facebook's announcement has apparently caused a number of law firms and news outlets to sound the trademark protection alarm. (See here, here, here, here, and here).
Continue reading "The Sky is Falling! New Facebook Usernames Will be the End of Trademark Protection as We Know It" »
Over the past few months, a number of people have visited E-Commerce Law looking for a link to our guest post on About.com's Online Business blog entitled "Starting an Online Business: Licensing Requirements." Unfortunately, our link to that guest post no longer leads to the correct article. (Apparently, the link now leads to a restructured About.com Online Business / Hosting site which does not include our post.) So, we decided to republish the post below:
Continue reading "Starting an Online Business: Licensing Requirements" »