Click Fraud Rates May Be Lower Than Expected

According to a post on Yahoo Blog:

The rate of click fraud--fraudulent clicks on pay-per-click-based online ads--is less than 14 percent rather than 20 to 30 percent or higher, as some companies have said, according to [the Click Fraud Index] from a service that monitors click fraud for advertisers.

Regardless of the exact rate of click fraud, the undisputed facts are that it does exist and pay-per-click advertisers have to deal with the problem.  As this site previously noted, click fraud seems to be a problem inherent to the pay-per-click advertising model.  Online marketers realize this fact and have incorporated the concept of click fraud into their considerations of online advertising costs.

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