A former Google advertiser has filed suit in an attempt to block the $90 million class action settlement of click fraud claims against Google. The advertiser alleges that, after attorneys for the class are paid their proposed fee, class members would be left with a settlement pool that represents less than half of one percent of the $13.3 billion in ad revenue that Google has collected during the past four and a half years.
This should come as no surprise. The announcement of the proposed settlement resulted in immediate criticism from those who believe that the settlement fails to adequately compensate class members or deter similar conduct by Google and others. (See "Ninety-Million Dollars is Chump Change")