Click Fraud Rates Rising

E-Commerce Law’s advice last month about managing the risk of click fraud may be becoming even more important.

According to figures released by the Click Fraud Index, the overall rate of click fraud is rising (from 13.7% for the first quarter of 2006 to 14.1% for the second quarter). Click fraud cost Internet advertisers over $800 million dollars last year.

For more information about the rise in click fraud rates, see Report Says Click Fraud Rates on the Rise in E-Commerce Times and Bogus clicks on Web ads continue to rise on usatoday.com.

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