Google to Disclose Number of Fraudulent Clicks

In April, E-Commerce Law argued that to maintain the confidence of advertisers the search engine giants would have to assist in quantifying and reducing the click fraud problem. Now, Google has taken a first step in this process by agreeing to disclose the number of clicks on each customer’s bill which are deemed to be invalid.

To remain competitive, Yahoo and MSN will have to follow suit.

For more information, see Google to Disclose Dishonest Ad Clicks on nytimes.com.

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