The Sunday Washington Post for October 22, 2006 contains an interesting article about companies who employ people in the United States and overseas to click on certain pay-per-click advertisements. "Operators of these fast-growing "pay to read" networks and similar "pay to click" rings say they provide a genuine audience for advertisers, but Internet fraud experts disagree. They say the [pay to click] networks fuel click fraud . . . which translated to a $500 million problem last year."
In somewhat related news, a federal court in New York has upheld the forum selection clause in Google’s AdWords terms and conditions which requires suit pertaining to the Adwords program to be brought in California.
E-Commerce Law Briefs is a weekly feature appearing each Friday afternoon on E-Commerce Law. Each week, E-Commerce Law Briefs will provide a brief summary and commentary on recent legal news affecting e-commerce businesses.