Google Trademark Attorneys Will Be Busy in 2008

Last year, we discussed the possible genericide of "Google" and the inconsistent approach taken by the company in protecting its mark.  Now, Carolyn Elefant (of My Shingle and Legal Blog Watch) notes the reported increase in the use of "Google" as a verb amongst news websites and passes on a prediction from Big Mouth Media:  Google's trademark attorneys will find themselves very busy this year. 

If so, we can look forward to many more letters like this one.