Surprise, surprise: A recent article suggests that children are using social networking sites designed for adults. "Research into internet use has found that, among children with internet access, more than a quarter of eight to 11-year-olds claimed to have a profile page on a social networking website. This is despite nominal age restrictions aimed at preventing pre-teens from using such sites."
Equally surprising is the suggestion that social networking sites don't generate large amounts of revenue when compared to other equally popular websites. Fox Interactive, the Internet division of News Corp., may fall $100 million short on its $1 billion revenue forecast. Social networking sites like MySpace and Facebook have tens of millions of users but generate relatively little revenue. For example, the 80 million unique monthly visitors to MySpace generate well under $1 billion in revenue for News Corp. whereas Yahoo! has just over 50% more visitors and generates more than seven times the revenue. Virtual communities don't generate substantial revenue, e-commerce sites that sell real-world products and services do (e.g., Amazon).
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